The following qualities makes an e-commerce website work effectively:

- Clean layout
- Trustworthy Feel
- Easy to Navigate
- Soothing Colors
- Most importantly… should sell the right products.

A usual e-commerce website package gives you the following features:

Frontend: Ability for the users to…

- Register with the website
- Buy products as a guest visitor
- Search for products
- Read informative pages
- Browse categories, sub-categories and products
- Pay for products in a secure environment
- Track orders
- Create wishlists
- Compares two or more products
- For specific products – ability to choose size, color and quantity
- Ordering/Shipping/Payment
- Discount coupons
- Credit card processing
- Multiple sales tax calculations
- Invoice/Receipt display after payment
- Tracking number
- Email confirmation of order with receipt

Admin: Ability for the site administrator to…

- Create Categories, sub-categories and upload products
- Upload details like old price, new price, description, pictures and more information on products
- Upload information about the website and the products
- Manage sales
- SKU codes
- Manage payments
- Track orders
- Manage user accounts
- Bulk product uploads
- Stock management system
- Download orders to a .csv file

Apart from the above, the e-commerce websites can be customized to meet specific requirements from clients. Features like live video streaming, forum, blog, autio clips etc too can be accommodated. A capable company that provided e-commerce solutions would be able to these customizations.